It’s time… temperatures are dropping, Christmas music is playing on the radio, and soon it will be time to decorate!
Amidst coordinating family get-togethers and thoughts of how to find the perfect gifts for everyone on your list, perfecting quality holiday email campaigns is a top priority during the busiest time of the year for most businesses. Black Friday, Cyber Monday, and other holiday deals should be showcased with creative design to ensure your email will stand out amongst the rest.
These ten emails caught our eye from last year’s holiday season, and may be just the inspiration you need to take your email campaign to the next level.
We love how simple this email is—in fact, small font, one color text sticks to the bare bones! Images of the outdoors evoke feelings of cold-weather indoor coziness, and scaled back colors keep it calm and welcoming.
Here, product is featured front and center, showing off texture details and bright colors. It’s so eye-catching that no text is necessary. Highlighting quality in the photo ensures viewers will trust that these cushions are indeed “built to last.”
This design concept relies solely on bright, bold text to pull viewers in. A simple graphic is seen first, followed by a clear-cut promotion that you can’t miss and will direct readers straight to Black Friday deals.
Don’t forget that gift cards are a shopper’s easy gift this holiday season! This email features a cute design to put a digital gift in visual form. The use of colors makes the image pop in an almost 3D effect.
Humor is a strategy commonly used to pull people in. Here, a simple and silly illustration backs it up, painting an inviting picture to viewers. Fonts and design style coordinate well here.
Everyone is searching for the perfect gift for each person on their list. This email customizes product to a specific person, corresponding with the featured photo. A link straight to the website’s gift guide ensures that viewers will also be led to the perfect gift for everyone on their list.
This email plays off of standard holiday events in a clever marketing strategy. Photos of specific product are matched with each holiday event to show product diversity and helps viewers see how an individual needs not one, but three, pairs of holiday-themed socks.
What’s not to love about this skiing graphic? Viewers do not see any information in this e-card style email. Instead, an interactive feature sending the skier through the course to reach a mystery gift at the end makes viewers watch it again and again.
We love the simple, grayscale concept of the email because it features the high-quality product. Displaying accessories alongside main products helps viewers envision bundling products together to create the perfect gift.
This text is a simple yet eye-catching way to display diverse or customizable product. Who wouldn’t want to check three important people off of their holiday gift list? A solid black background allows the clean and crisp product photo to take center stage.
There’s our round-up of the top ten emails we liked as inspiration for this coming holiday season! These design concepts are sure to keep viewers intrigued. We wish all the best for your business this holiday season and that you have time to relax, unwind, and connect with family and friends in the weeks to come.
Have any marketing email examples or ideas to contribute? Need help implementing these email strategies? We’d love to hear from you! Send us an email or leave a comment below.
