Valentine’s Day is around the corner, and as soon as New Year’s celebrations wrapped up, stores are decked in pink and red, ready for another holiday shopping spree. This means it’s also time for a new round of seasonal marketing emails to be designed and developed. To help you create successful email campaigns this Valentine’s Day, we’ve taken the time to compile the best Valentine’s Day emails, complete with tips for how to compose yours in preparation for February 14th.
▪ Timing is everything. You’ll want to be sure to send your emails so that readers get a look into products you have to offer in time for them to shop for the holiday. With plenty of other businesses vying for their attention, sending emails soon enough is key, or else subscribers might have already chosen one of your competitors for their holiday shopping.
▪ Consider personalizing your email. Email personalization is key nowadays, and we highly recommend it to our clients. From customizing the reader’s first name to specifying by subscribers’ location, targeting specific words and images can help ensure that readers find your emails helpful and relevant. Due to the romantic nature of Valentine’s Day, segmenting product emails by gender can be especially beneficial to cater to specific subscribers.
▪ Use this holiday as a time to express your appreciation for your customers or clients. Tell your subscribers how much you love them by writing a thank-you email or giving a special deal or promotion.
Now that we’ve noted some helpful tips when it comes to Valentine’s emails, it’s time to see them in action. Here are five great examples from brands that did them well.
This email is all-around done well — it’s written nicely, looks professional while appealing to the eyes, and still manages to be fun all at the same time. Valentine’s puns keep the email timely, but information is still clearly spelled-out. The promotion is also featured in the subject line, “With love: 2 months of CLEAR.”
Valentine’s Day emails have to consider the balance between marketing towards a holiday and not overdoing it. We think this Apple email hits the mark, as it ties in fun Valentine’s references while staying polished enough to be very effective. Featuring multiple products front and center, any reader is sure to find something that catches their eye.
Cheesy, perhaps. But still well done? Absolutely. We love that this GasBuddy email takes a concept that has no apparent connection to Valentine’s Day and makes the connection. The GIF (showing the sign light up) immediately pulls in readers’ attention, and they take the theme even farther by linking to an article on their website as a call to action.
We love that this email from Philosophy almost seems like a “sneak peek” announcement, as if it could have been sent before most other brands’ Valentine’s emails. This brand’s look is all about simplicity, and the sleek pink and white design here fits in well. Kept to-the-point, this email communicates everything it needs to at a single glance.
For a holiday that is often too focused on romantic interest, ModCloth changes gears by focusing on readers themselves. This email sticks to the thematic elements of Valentine’s Day, including a bold red background to catch the eye and hearts lower down on the page. They make “love” of importance to their brand in a clever way in the phrase: “It always fits right. It never goes out of style.”
We hope you were inspired by our Valentine’s Day email roundup, and we wish you the best with your holiday campaigns! If you have any questions or would like any help writing or designing your next campaign, don’t hesitate to reach out to us. Thank you for reading, and be sure to comment below with any thoughts or ideas you have.