Mother’s Day is usually associated with flowers, boxes of chocolate, and hand-written cards. Can you envision your product or service being the perfect item for a Mother’s Day gift? With this holiday just around the corner, now is the time to design and write these marketing emails that moms will love.
We’ve gathered five of the best examples we could find to help inspire you in this process. Throughout them all, we’ve noticed special attention to beautiful design and personal language used: two things most moms appreciate. Notice how these examples weave their products into Mother’s Day and / or help direct readers to their websites to see what mom might like.
Subject: Designing Women: Ten Perfect Mother’s Day Gifts For Your Modern Mom
This email is well designed with bold colors, featuring a variety of products. Enough effort has gone into it to greatly increase the chances of their readers pausing to scroll and see the whole email.
Subject: To Mom With Love
We love the simplicity of this email, which also uses colors well to bring an emotional reaction in readers. It’s clear that the email is designed for one thing: Mother’s Day shopping, which keeps readers to “shop Mother’s Day gifts” or contact a personal shopper for the occasion.
Subject: A mother lode of handbags for you or your mom
This email’s text and subject are clever and eye-catching. The design is tasteful and fashionable, appealing to female readers and their mothers so as to personalize the email for Mother’s Day without limiting the audience. Well done.
Subject: Mother’s Day gift ideas, straight from our staff
We love the calming color scheme of this email, that also keeps things clear and simple. It’s well thought out, and likely very helpful to their readers. When we look at this, we feel that the company is putting us first by helping us see how their products can be useful. This helps it not feel like a promotional email.
Subject: Match Your Mom
Wow. We are amazed by this email’s design, photos, colors, and product features. Also going for a more personal approach, we appreciate that it never seems to promote the product outright while doing exactly that. It’s certainly above average in length, which makes it stand out in a crowded inbox (or promotions tab). Well done, Rifle Paper Co.!
We hope this article has provided helpful inspiration for upcoming email campaigns that will be timely for Mother’s Day. Please be sure to leave a comment with your thoughts below, and if you would like any assistance implementing these marketing strategies or have any questions, don’t hesitate to reach out to us.
