RentPath is a leading digital marketing solutions company that empowers millions nationwide to find apartments and houses for rent. Through its brands, ApartmentGuide.com and Rent.com (among others), they simplify the apartment search experience. RentPath helps people navigate the rental journey by providing a stress-free experience so that all renters can find and enjoy their ideal home.
Recently, RentPath reached out to Barton Interactive to redesign their Welcome Email, specifically wanting a fresh and responsive on-brand design, that was as at least as strong as that of their competition. Seen by 4000+ people per month, this email highlights the key benefits and features of their service. Once developed and deployed, the email will be sent automatically via the SalesForce Marketing Cloud ESP, to provide a warm welcome, acknowledge that the user has recently joined, guide them into next steps, and spell out the value that they should be expecting to receive at Rent.com.