As nationally recognized experts in their field, miVIP Surgery Centers perform surgical procedures that are minimally invasive, delivering superior outcomes with shorter recovery periods. With their headquarters in Los Angeles County, they are leaders in robotic surgery, including their use of the state-of-the-art da Vinci robot and surgical system. Founded in 2005, miVIP’s patients enjoy faster recovery times and shorter hospital stays than competing surgery centers.
Seeking to ramp up site traffic and draw more users to custom landing pages, miVIP reached out to us in the Summer of 2018. After seeing a high clickthrough rate from our previous display ad work, they next requested that we create 20 banner sets (including 100+ animated banners) covering a number of procedures miVIP offers, as well as dozens of static banners for a second ad network. With direction and copywriting from the digital marketing team at miVIP, we created 40+ static JPG banners, 40+ HTML5 animated banners, and 50+ animated GIF banners, most of which will be A/B tested and optimized in the coming months. These banners, intended for both prospecting and retargeting, are now being used on the Google DoubleClick and Healthline display ad networks to promote the surgical procedures they offer to their audience.