Now based in San Diego, California, Footwear etc. is an Internet Retailer Top 500 comfort footwear chain with 12 retail store locations between the Bay Area and San Diego, with a very successful online store to boot. This last Winter, Footwear etc. requested that we design a new, full-color 60+ page seasonal print catalog to mail to thousands of their customers.
This new catalog underwent a complete redesign, featuring 10+ new page templates, new and improved typography, hundreds of premium shoe brands, lifestyle photography, and accessories. This all was done under the direction of GiantJet’s Zack Barton, along with Footwear etc.’s Director of Marketing, and required careful navigation of constantly changing supply, demand, trends, pricing, and seasonal needs of each of the individual shoe brands themselves.