Based in the Bay Area, Footwear etc. is an Internet Retailer Top 500 comfort footwear chain with 14 locations in the Bay Area and San Diego, with a very high-volume online store. This Summer, Footwear etc. requested that we design a full-color 60-page seasonal print catalog targeting Footwear etc.’s in-store customers.
The catalog features hundreds of Footwear etc. brands, lifestyle photographs, shoes, and accessories using carefully crafted page layouts. This work was done under the direction of Footwear etc.’s Director of Marketing, and required careful navigation of constantly changing supply, demand, trends, pricing, and seasonal needs of the individual shoe brands themselves.