Apartment Guide is the premier site for multifamily communities connecting qualified renters with their ideal apartment home. With innovative search capability, Apartment Guide provides consumers with a clear and simple guide to apartment living through content-rich listings in a user-friendly format. Their goal is to simplify the apartment search experience, providing a stress-free experience so that renters can find and enjoy their ideal home.
Recently, Apartment Guide reached out, asking for assistance in the redesign of their confirmation email, specifically wanting a fresh and responsive on-brand design. This is the company’s most used email, seen by millions of people each month. Barton Interactive has contributed by designing two mobile-friendly versions of the email, one as the confirmation email, and another as a weekly summary email for renters. Once developed and deployed, the two emails will be sent automatically via the SalesForce Marketing Cloud ESP. Providing apartment consumers with real-time information, cutting-edge interactive carousel photos, and geolocation maps, the emails will guide renters into next steps, allowing them to see current information on the apartment their interested, and browse comparable alternative options as well.