Apartment Guide is the premier site for multifamily communities connecting qualified renters with their ideal apartment home. With innovative search capability, Apartment Guide provides consumers with a clear and simple guide to apartment living through content-rich listings in a user-friendly format. Their goal is to simplify the apartment search experience, providing a stress-free experience so that renters can find and enjoy their ideal home.
Recently, Apartment Guide reached out, asking for assistance in the redesign of a number of email designs, specifically wanting a fresh and responsive on-brand design. Being among the company’s most used emails, they are seen by millions of viewers each month. Barton Interactive has contributed by designing mobile-friendly versions of the emails, including an automated confirmation email, and an automated weekly summary email for renters. Now developed and deployed, these emails are sent out automatically via the SalesForce Marketing Cloud ESP. Providing apartment hunting consumers with real-time information, cutting-edge interactive carousel photos, and geolocation maps, the emails guide renters into next steps, allowing them to see current information on the apartments that interest them, and browse comparable alternative options as well.