Category: Email

How to Use Your Analytics

So you’re just starting out with your new analytics account. Or perhaps you’ve had it for years and have no idea how to use it. You’re wondering “Do people actually use analytics? Who actually has time to sit down and do anything with all this?” You put it off, and days, weeks and months pass. […]

October 28, 2016 1 Comment Business Email Web

Better Subjects. More Opens.

It’s rare if a week goes by that doesn’t include us crafting marketing email subject lines. Some of our customers write their own. Some instead rely on our staff to do so, because we take an awful lot into consideration when writing them. Why are they so important? Look at it this way. A lot […]

October 28, 2016 1 Comment Business Email