Client Survey

In order for us to best serve you, please provide as much information as you can. After receiving your request, we will be in touch as soon as possible.

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Your Name*
Your Email*
Your Website*
Do you have an existing logo and / or logotype?
If so, approximately how long has it been in use?
Why have you decided to review your current identity system?
Are you inclined toward a total, major, or minor redesign of your present logo?
What are the qualities you like about your present logo?
What, if anything, do you dislike about your present logo?
Have you been using more than one logo or logotype concurrently?
Do you feel there’s a good deal of equity in your existing logo?
Can you provide us with examples of your current literature, etc.?
If your company were a car, what model would it be?
If your company were a car, what model would you like it to be?
What would you expect of your new corporate identity program?
Have you observed other logos that appeal to you? If so, which ones and why?
Have you observed other logos that don't appeal to you? If so, which ones and why?
Please list images that come to mind when you think about your industry.
Is there something inherent in your process or product that suggests imagery that can be integrated into the logo design? A piece of equipment, a step in the manufacturing process, etc.?
Are there any colors or other characteristics you like or dislike?
Which of the following characteristics would you hope for in a new logo? (Sophisticated, Lighthearted, Reserved, Lively, Progressive, Traditional, Dynamic, Simple, Complex, Masculine, Feminine, Strong, Placid, Powerful, Responsible, Friendly)
Who do you consider your main competitors?
What do you think of their logos?
Are you impressed with their promotional literature?
Do you think their website is effective?
Can you provide examples of any competitors' promotional literature, etc.?
Which of the following applications of your new logo have the highest importance? Typically, the more public exposure, the more important the item. (Vehicles, business cards and stationery, web site, product literature, product packaging, trade show display, point-of-purchase display, exterior and interior signage, additional environmental graphics, annual reports, billboards, ads, apparel, other)
Do you want to implement a full identity modification or a selective one, or simply introduce a new or “cleaned up” logo?
Is there an event or target date when you’d like to introduce your new program?
Would you prefer to roll out your new program at one time or as items such as business cards that need to be replaced?
Would you like a copy of your answers emailed to you?
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EMAIL THIS QUESTIONNAIRE

We understand that some clients prefer to answer these questions in multiple sessions since they do require some time. If you prefer, you can answer these questions at your leisure, and send the completed questionnaire to hello@bartoninteractive.com whenever convenient.

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Branding and Identity

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Client Survey

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